Business Call to Action: member commits to extend housing finance access to rural India

Mar 20, 2013

Rural communities in India are the latest to benefit through the Business Call to Action partnership

New York and Mumbai - Mahindra Rural Housing Finance (MRHFL) renewed its commitment to extend housing finance to customers in rural India as it joined a global initiative that encourages private sector efforts to fight poverty.

Business Call to Action (BCtA) is supported by several international organizations including the UN Development Programme (UNDP).

Headquartered in Mumbai, MRHFL seeks to expand access to cost-effective and flexible home loans to a wide base of customers in rural India, ensuring that the basic need of shelter of this large “under banked” customer base is met expediently.

“Our association with Business Call to Action underscores our commitment to financial inclusion and our goal of providing home loans to at least 500,000 customers in rural India by 2015,” said Anuj Mehra, CEO of Mahindra Rural Housing Finance Ltd.

“As a purpose-driven organization, we intend to focus on building a sustainable business while benefiting society. This is aligned with the principle of shared value, which involves creating economic value in a manner that also creates value for society by addressing its challenges,” Mr Mehra said.

The company’s mission to transform rural lives is the guiding force for its employees.

“By pledging to uplift rural communities via easier access to housing finance, companies like Mahindra Rural Housing Finance will not only contribute to creating an inclusive economic development model but will also improve social equity in a sustainable manner,” said Mr Ramesh Iyer, Chairman, MRHFL.

A subsidiary of Mahindra & Mahindra Financial Services Ltd, the company aspires to be the leading player in the rural market in terms of profitability, growth, awareness and trust and by 2016 it aims to achieve a loan book size of approximately US$1 billion by providing home loans to customers in rural and semi-urban India.

“Mahindra has leveraged its unique position as a leading company not only by providing greater access to housing finance, but also by recognizing the value of its rural consumers and other? customers who will benefit greatly from this commitment to action,” said Sahba Sobhani, Acting BCtA Programme Manager.

Business Call to Action
This is a global initiative that seeks to challenge companies to develop inclusive business models that offer the potential for development impact along with commercial success. The initiative is the result of a partnership between the Australian Agency for International Development, the Dutch Ministry of Foreign Affairs, the Swedish International Development Cooperation Agency, the UK Department for International Development, the US Agency for International Development, UN Development Programme, the UN Global Compact, the Clinton Global Initiative, and the International Business Leaders Forum. UNDP houses the BCtA management team at its headquarters in New York.

The Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A US$15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the

Contact information

Business Call to Action/UNDP
Suba Sivakumaran
Tel:+ 1 212-906-5820

Roma Balwani
Tel: +91 2224901441

UNDP Around the world