Pakistan: UNDP appoints Goodwill Ambassadors to support early recovery efforts

Nov 8, 2010

Pakistan national Goodwill Ambassadors: pop
singer Hadiqa Kiani and tennis
player Aisam-ul-Haq Qureshi.
Islamabad ―The United Nations Development Programme (UNDP) today appointed award-winning celebrities from the worlds of music and sport as ambassadors for Pakistan’s early recovery effort from the country’s unprecedented floods.

Pakistani pop singer Hadiqa Kiani and tennis player Aisam-ul-Haq Qureshi will use their celebrity and broad appeal to help UNDP raise the profile of needs of more than 20 million people starting to rebuild their lives after the floods that have devastated the country since July.

Kiani and Qureshi will deliver messages of support for early recovery efforts as UNDP mounts efforts in 39 of the worst affected areas of the country to restore livelihoods through job creation, repair of basic community infrastructure, and strengthening of local government offices to get public services running again.

“UNDP is helping communities affected by the floods rebuild their lives and I am proud to add my personal commitment to these efforts,” said Kiani, who has already helped UNDP raise awareness about environmental issues through her songs.

“It is important for me to help people who lost everything because of the floods to get back on their feet,” said Qureshi. “I am honoured to become a Goodwill Ambassador for UNDP in Pakistan.”

Kiani has released five albums since 1995 and won numerous national and international awards including one of Pakistan’s most prestigious civil awards. Qureshi has won more Davis Cup matches for his country than any other Pakistani tennis player. He raises funds for flood survivors through his family’s Haq Foundation.

To help communities recover from the floods, UNDP will provide 2,500 grants to affected small and home-based businesses, agricultural goods, including seeds and fertilizers, and will create temporary work to repair roads, water facilities and protection walls.

Pakistanies  paving the roads in their communities as part of early recovery
Foto: UNDP/Pakistan
UNDP helps restore communities through cash-for-work
schemes- people are involved in cleaning the debris,
paving the roads, building culverts in their communities.

The Programme has already started cash-for-work projects in the districts of Charsada and Nowshera in Khyber Pakhtunkhwa Province and is partnering with 18 national non-governmental organizations to expand early recovery projects to other areas of the country.

“UNDP is very pleased that Hadiqa and Aisam-ul-Haq have come on board as our first national goodwill ambassadors in Pakistan,” said Toshihiro Tanaka, UNDP Country Director.  “We look forward to a fruitful partnership in support of the huge task of early recovery in the coming year.”

Learn more about the National Goodwill Ambassadors in Pakistan:

Hadiqa Kiani

Aisam-ul-Haq Qureshi

UNDP in Pakistan

Contact Information

Ludmila Tiganu
Tel. +0301 8540364

Mehreen Saeed
Tel +0300 535 8225

Aziyadé Poltier-Mutal
Tel: +41 22 917 83 68,

New York:
Sebastian Naidoo
Tel: +1 212 906 6202

UNDP Around the world