Jobportal Monster to promote jobs in rural India

May 6, 2010 and ITC Choupal joint initiative, will provide an online recruitment platform to rural jobseekers from 40,000 villages across 9 states in India

New Delhi, India, 6 May 2010 – The Business Call to Action (BCtA) and, the leading global online recruitment resource and flagship brand of Monster Worldwide (NYSE: MWW) today announced that has been acknowledged by the BCtA for its commitment to expand access to job opportunities for rural youth in India. The pledge to the BCtA will promote access to, an Internet job portal, in 40,000 villages across nine states in India.’s commitment to the BCtA is expected to promote inclusive growth and sustainable development as well as contribute to the Millennium Development Goals, eight internationally-agreed goals which seek to alleviate poverty., which means “the world of employment opportunities” in Hindi, is a joint initiative between, and ITC Choupal, which are Internet-enabled kiosks set up by ITC Limited in villages throughout India. The platform enables job seekers to access and apply for jobs through ITC Choupals. The bilingual site provides a credible recruitment tool for companies looking to hire local talent. For qualified candidates, the portal provides access to job information from companies expanding their reach into rural areas.

“We are elated that the Business Call to Action has appreciated and acknowledged our efforts for creating avenues of employment and growth in 40,000 villages across India,” said Sanjay Modi, Managing Director for in India, Middle East and South-East Asia.  “Our initiative is in line with the United Nations’ Millennium Development Goals, supports the government’s vision of inclusive growth in India, and is absolutely consistent with our own values at Monster. The portal has been designed after intensive research with the youth in rural India to understand their profiles and internet usage behavior. We are committed to empowering rural youth in India by connecting them to the economic mainstream with the help of Information Technology.”

“The Business Call to Action is pleased to welcome as its newest member working to leverage core business expertise to support inclusive development and alleviate poverty among India’s rural population,” said Natalie Africa, Programme Manager of the BCtA. “Innovative business models such as this marry business innovation with sustainable development outcomes to promote prosperity across all of India.”

Launched in August 2009, is currently accessible in both Hindi and English in more than 3,000 villages. During the pilot phase, more than 325 jobs were posted and 144 job seekers were offered employment.

About a and ITC Choupal initiative is an exclusive job portal for Job Seekers in Rural India that was launched in August 2009. This initiative is a collaborative effort of who comes with the industry expertise and ITC Choupal, the world’s largest rural digital infrastructure setup by ITC. This website will enable job seekers in rural India, to access and apply for jobs through the ITC Choupals. Powered by’s state of the art technology, is designed to address the challenge a company faces in finding the right talent in the local market. This alliance will provide employers in corporate sector in India a unique platform to access rural flair, thus eliminating all traditional barriers they have faced until now. Presently the initiative is running in the states of Maharashtra, Uttar Pradesh (UP), Madhya Pradesh (MP) and Rajasthan.

About Monster Worldwide
Monster Worldwide, Inc., parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit

About the Business Call to Action (BCtA):
The Business Call to Action is a global initiative that seeks to challenge companies to develop inclusive business models that offer the potential for development impact along with commercial success. The initiative is the result of a partnership between the United Nations Development Programme, the UN Global Compact, the Government of the United Kingdom, the Government of Australia, the Clinton Global Initiative and the International Business Leaders Forum to meet the Millennium Development Goals by 2015. The BCtA tracks commitments companies make and lessons-learned on what works well for both businesses and poor communities that can be replicated globally.

About the Millennium Development Goals:
The MDGs are eight goals that respond to the world's main development challenges to be reached by 2015. They were adopted by 189 world leaders at the Millennium Summit in 2000. The Goals represent a global commitment to promote poverty reduction, education, maternal health and gender equality and aim to combat child mortality, AIDS and other diseases. Since 2008, 19 companies have developed business initiatives that contribute to the attainment of the MDGs and to their own commercial success.
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