Solving last mile challenges: The potential of behavioural insights for the 2030 Agenda

07 Nov 2016 by Benjamin Kumpf, Policy Specialist, Innovation at UNDP

Behavioural insight draws from research findings from psychology and neuroscience. These insights about how people make decisions matter for development. UNDP photo
Across the globe, all people – poor or rich – sometimes make choices that are not conducive to their own well-being. Saving enough for retirement, eating healthy, investing in education – all too often we humans postpone intended actions to ‘tomorrow’, succumb to inertia or get stuck in habits. In light of the extensive research on the cognitive biases that influence human decision-making, there is a broad consensus that traditional economic models are insufficient for effective policy-making. Behind every policy lie assumptions about how humans will behave in light of new regulations and why we act the way we do. Nonetheless, behavioural insights are only being leveraged by a relatively small, but growing number of policy-makers around the globe. Now, United Nations agencies and funds are catching up. Behavioural insight draws from research findings from psychology and neuroscience. These insights about how people make decisions matter for development. They matter for policy-formulation and addressing last-mile problems. … Read more

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