25 Nov 2014
Benjamin Kumpf, Innovation Specialist
In Egypt, the joint efforts of community activists, authorities, development agencies and media are gradually making a difference to phase out the traditional harmful practice of FGM. Photo credit: UNDP/Egypt
The International Day for the Elimination of Violence against Women is a reminder that more needs to be done to address gender-based violence (GBV). Globally, one out of three women experiences violence in her lifetime, most likely committed by a partner or family member.
Given the prevalence and persistence of GVB across the globe it is necessary to strive to find more effective solutions with the people we work for. In UNDP, we explore innovations to address GVB based on our multi-sectoral approach to prevent violence against women. In this context, innovation is merely the logical result of taking our mandate seriously.
While technology is an important accelerator for innovation, we do not equate innovation with technology. “Think change, not technology” is an important principle for marrying gender equality and innovation.
Leveraging technology for advocacy provides us with the great opportunity to broaden the scope of influence but this requires dedicated efforts and communications in a language that our target audiences actually understand.
In Nepal, for example, UNDP, through short video clips and quizzes, challenged young Nepalese women and men to rethink dominant gender norms. The clips are shared via social media and a specific focus is put on reaching audiences …