01 Oct 2014
Alejandra Araúz, Communication Adviser, UNDP in Panama
Guaranteeing the long-term success of people, companies, businesses and countries while contributing to the conservation of natural resources and the environment requires more than the usual rhetoric. Photo: UNREDD
The term “sustainability” is increasingly being used among NGOs, governments, public sector and civil society, but unfortunately there is a huge gap between what is being said and what is being done.
Looking at the most basic meaning of sustainability - meeting the needs of the present without compromising the needs of future generations - the list of individual, collective, private and public activities that could be considered completely sustainable in this day and age is rather short.
Guaranteeing the long-term success of people, companies and countries while contributing to the conservation of natural resources and the environment requires more than the usual rhetoric; it involves a social change based on an active, forward-thinking approach, which in turn drives a significant increase in the empowerment of all stakeholders.
Besides improving their reputation, which also results in better yields and prosperity, both public and private organizations that include sustainability as an inherent part of their operations establish stronger, trust-based links with their stakeholders and partners, thereby ensuring loyalty in the medium and long term.
How can we bring these same principles to the field of human development? What impact would this have on our societies? The concept of “strategic planning” has not …