PSSF helps establishment after 2009 Tsunami


LITIA SINI BEACH RESORT SIGNAGE. PHOTO CREDIT: TRIPADVISOR.

Lydia Sini Toomalatai, co-owner and operator of the Litia Sini Beach Resort has the Private Sector Support Facility (PSSF) to thank for partially aiding her family owned operation.

Highlights

  • “PSSF have helped our little family establishment with mainly the signages around the resort like car park signs, main billboard .."
  • The resort has been awarded with Certificates of Excellence since 2011 by TripAdvisor.com.
  • Lydia Sini Toomalatai, co-owner and operator of the Litia Sini Beach Resort has the Private Sector Support Facility (PSSF) to thank for partially aiding her family owned operation.

One of a handful of operators in Samoa to receive funding from this initiative, Lydia, like many small business operators, had to “rebuild from the ashes” after the devastating consequences caused by the 2009 Tsunami, that struck Samoa in September of that year.

Litia Sini Beach Resort was completely destroyed when the tsunami struck and flattened the establishment.  Before the disaster, the resort consisted only of fales  however after rebuilding, it has turned its operations into a fully equipped high-end beach resort establishment and upgraded from beach fales to private, closed huts with ceiling fans.  They also had the grounds elevated and also included a gift shop and a recreational area.

“After rebuilding from the tsunami’s devastation, signs were much needed for the safety of our guests and all those visiting our establishment,” Lydia said.

The PSSF is a project that was initiated by the Government of Samoa and funded by UNDP and the New Zealand Aid Programme.  Its main purpose is to provide a single framework for administering customized development grants to small and medium sized enterprises (SMEs) in the private sector.  Its main objectives are economic grown and sustained improvement of livelihoods in Samoa.


Mind your step signs are visible for guests and patrons visiting Litia Sini Beach Resort. Photo credit: Anthony Wood.

“PSSF have helped our little family establishment with mainly the signages around the resort like car park signs, main billboard by the road for clients and people to see our location as well as mind your step sings around the main building and at the steps access to the beach,” Lydia added.

The resort has been awarded with Certificates of Excellence since 2011 by TripAdvisor.com, a popular travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums.   It has also been awarded two years in a row with the Traveller’s Choice Award from 2012 by TripAdvisor.

“PSSF have come through and we are grateful for their support,” Lydia commented.