National Goodwill Ambassadors

hadiqa kiani aisam ul haq
Our National Goodwill Ambassadors: Aisam ul Haq & Hadiqa Kiani

One is a sportsman par excellence bringing accolades to the country, while the other is groundbreaking pop singer with a fan following crossing all boundaries. Their fields are different but what they share is a deep feeling for the country and the people of Pakistan.

Our Goodwill Ambassadors, Tennis superstarAisam ul Haq Qureshi and popular singer Hadiqa Kiani, have been a constant source of inspiration to the Pakistani community with their dedication and commitment to sustainable development. With their dedicated efforts and advocacy, we were able to extend our outreach to the poeple whose lives were adversely affected by the worst floods in the country’s history in 2010.

These National Goodwill Ambassadors are now delivering key messages of UNDP programs to federal and provincial governments in achieving their development goals, notably the Millennium Development Goals and the objectives to be set internationally beyond 2015. Their work is beneficial for supproting nationally-driven solutions to poverty reduction and improving livelihoods and resilience.

hadiqa kiani singer children sindh village dancing
Hadiqa Kiani visited the flood affected communities in Sindh. UNDP supported post floods early recovery activities following the floods of 2010. Photo: UNDP Pakistan

In July 2012, UNDP Pakistan's National Goodwill Ambassador, Hadiqa Kiani visited communities of district Thatta of Sindh Province and interacted with village women, children, elders and other beneficiaries of UNDP support in restoring their socio-economic conditions with enhanced sustainability and disaster-resilience.

Hadiqa was accompanied by the UNDP team led by the Country Director, Toshihiro Tanaka as well as local implementing partner representatives from Health and Nutrition Development Society (HANDS), Worldwide Fund for Nature (WWF) Pakistan and Sindh Rural Support Program (SRSP). The localities visited included Makli, Allahdino Khaskheli and Suleman Jutt village. Thatta is among the 29 districts affected by floods in 2010 where UNDP has implemented an Early Recovery programme through financial support from the Government of Japan, EU, USAID, AusAid, Government of Italy, Government of Kuwait and COFRA foundation.   

Hadiqa visited the display centre for handicrafts produced by beneficiaries of Makli. The centre was established through HANDS for enhancing the linkages of local village women groups with the main markets of Thatta city. Hadiqa and the UNDP team were also welcomed by the children, members of community and disaster risk management committee of the village Suleman Jutt supported through SRSP.

One of the main objectives of the visit was to highlight the importance of linking Early Recovery interventions with climate change mitigation, adaptation strategy and disaster management at the community level. In this regard, Hadiqa visited the biogas plants established through WWF which provide rural poor families with sustainable access to alternate renewable energy, which is clean and requires no running cost. She also interacted with the staff of Disaster Management Center established by HANDS. This center has provided capacity building support to the communities and strengthened the preparedness and ability to respond to any possible disasters.
 
Addressing a community gathering, Hadiqa said, “I am pleased to meet all of you. I appreciate UNDP’s efforts in introducing environmental awareness and the ability to respond to any future disasters.” She also underlined the importance of disaster risk reduction and environment. “I am impressed by the efforts of the communities which have shown resilience and cooperation in rebuilding their lives”. Hadiqa previously led the campaign with UNDP to raise awareness about environmental issues.