On 10.10.10 the United Nations Joins “One Day 0n Earth” to Capture People’s Stories Across the Globe

08 Sep 2010

New York, NY, 8 September 2010 - On October 10, 2010, people across the world participating in the “One Day on Earth” project will capture an unprecedented global video snapshot of a single 24-hour period. Participants, ranging from teenagers with cell phones to Academy-Award nominated documentarians using the latest HD cameras, will film the world from their own perspective. The United Nations Development Programme (UNDP) has partnered with “One Day on Earth” to help the project reach participants in 100 countries with low bandwidth, making it a truly global initiative.“One Day on Earth” currently has a growing number of thousands of filmmakers and inspired citizens representing over 190 countries.

The results of this unique collage documenting the countless stories of triumph, tragedy, hope and fear that take place each and every day, will be made into a feature-length documentary to be released next year. In addition, all the footage shot as part of the project will be publicly available via an innovative online searchable archive. The scope and range of this material will provide an invaluable resource: a database of films that deal with some of the most important issues facing our global community.

“The MDGs are not just aspirational goals. They are about improving people’s lives by reducing poverty and hunger; empowering women; increasing access to the essential services of education, healthcare, clean water and sanitation,” said Stéphane Dujarric, Director of Communications at UNDP.

“The One Day on Earth project offers a key opportunity to personify these issues to the international community, as well as spark a dialogue to create a greater global consciousness.”

“One Day On Earth” will also reach over 450,000 students in 64 countries through the distribution of free digital educational toolkits on media literacy. The United Nations Fund for Children (UNICEF), the UN Department for Public Information and the UN Academic Impact programme —which links over 320 universities in 70 countries— will contribute as well. Vimeo, a video sharing site that provides a platform for people to host and share their videos in high quality, is providing the necessary bandwidth to host the “One Day on Earth” archive, as well as promoting the project to its online community of over four million registered users.

About One Day on Earth

One Day on Earth began in September 2008 as a new media project to create a unique video time capsule, global online community, and feature length film—all from participant footage captured during the 24-hour period of October 10, 2010. Founder/Director Kyle Ruddick and Executive Producer Brandon Litman established the project as a shared archive, allowing all participants to create their own edited interpretation of the world. Producer/editor Michael Klima will help manage the postproduction process. A project of the Creative Visions Foundation, One Day on Earth is also working closely with several non-profits and NGOs to document important social issues and the diversity of global culture on 10.10.10. Those who wish to support One Day on Earth should visit www.101010donate.org 

About UNDP

UNDP is the UN’s global development network, advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on the ground in 166 countries, working with them on their own solutions to global and national development challenges.As they develop local capacity, they draw on the people of UNDP and our wide range of partners. www.undp.org

Contact Information

Boaz Paldi,
 Tel: +1 212 906 6801;
 boaz.paldi@undp.org

Kim Parker, 
Tel: +1 310 275 3222;
 parker@sunshinesachs.com
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