4,000 School Students Join the Launch of the Clean Beach Programme in Sindhudurg

4,000 School Students Join the Launch of the Clean Beach Programme in Sindhudurg
Photo: UNDP India

A ‘Clean Beach’ campaign launched by the Ministry of Environment and Forests; Department of Forests, Government of Maharashtra and UNDP drew thousands of children to the beaches on the Sindhudurg coastline in southern Maharashtra on 12 January 2013.

Highlights

  • Nearly 4,000 school students join the launch of the Clean Beach Programme in Sindhudurg, Maharashtra
  • Campaign was launched by the Ministry of Environment, Department of Forests, Government of Maharashtra and UNDP
  • The UNDP supported GEF funded project in Sindhudurg, in partnership with the Ministry of Environment and Forests, aims to mainstream biodiversity conservation into the region’s production sectors
  • Sindhudurg Coastal and Marine Ecosystem is one of the 11 ecologically and economically critical habitats identified along the Indian coast

Largely untouched by commercial activity and tourism until a few years ago, the pristine beaches of Sindhudurg are increasingly being polluted by plastic bags, plastic bottles, cigarette filters and food wrappers.

The Campaign spread across 29 beaches in the area brought together 4,000 school children along with volunteers from TERI and the LUPIN Foundation. They spent the day collecting hundreds of tons of waste along close to 55 kms of beach.

This has already created a buzz in the area and is likely to continue to be a key activity in the months to come as part of efforts to create greater awareness about conserving the region’s rich biodiversity and mobilize local communities to build a clean environment. 

Sindhudurg coastal district is a major fish trade hub and is rapidly emerging as a tourism destination. Malvan island located in the district is renowned for unique coastal and marine diversity. The Sindhudurg Coastal and Marine Ecosystem is one of the 11 ecologically and economically critical habitats identified along the Indian coast.

Since 2011, the project ‘Protecting Marine Biodiversity in Sindhudurg Coast in Maharashtra’ initiated by the Ministry of Environment and Forests and UNDP, with financial support from the Global Environment Facility, has aimed to mainstream biodiversity conservation into the region’s production sectors. The project also seeks to collaborate with local communities towards generating awareness about biodiversity amidst the threat of unsustainable fishing practices, rising pollution from fishing vessels and maritime traffic.

Results from the project are likely to impact the way marine biodiversity conservation governance is framed within the evolving sustainable development paradigm, in which India is emerging as a leader in the South.

Projects and Initiatives
Mainstreaming Coastal and Marine Biodiversity into Production Sectors in Sindhudurg Coast in Maharashtra (2011-2016)

The project, in partnership with the Ministry of Environment and Forests and financed by the Global Environment Facility, aims to mainstream biodiversity conservation into Sindhudurg coastal district’s production sectors. It also seeks to generate awareness among local communities on biodiversity conservation amidst the threat of unsustainable fishing practices, rising pollution from fishing vessels and maritime traffic in the region.

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