National Goodwill Ambassadors

Ambassadors share human development concern and commitment

They are at the top of their field, whether it's music, the literary world or the theatre, with talents and achievements that have made them household names in their own, and in some cases, in many other countries. Despite their diverse claims to fame, however, they all share a deep concern for the country's challenges and a commitment to making the planet a better place for all. UNDP’s mission is captured in a simple statement: "Leave no one behind".

With their engagement they help target a range of developmental needs in Croatia, including environmental protection, cultural heritage preservation, and sustainable development, particularly on the Dalmatian coast; and promote tolerance and fight violence, especially among young people.

UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors to highlight these causes. Their fame helps amplify the urgent and universal message of human development and international cooperation, helping to accelerate achievement of the Millennium Development Goals.

They articulate the UNDP development philosophy and programmes of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.

They give their time freely to help UNDP in its challenging mission.