The Multimedia Initiative for Youth Civic Education in Cambodia’ is a governance project funded by the United Nations Development Programme (UNDP) as part of its Strengthening Democracy Programme. Renamed to the public as ‘Loy9’, since September 2010, BBC Media Action in Cambodia has been funded by UNDP to reach young people aged 15-24 with key information about democratic institutions and civic participation through this multimedia intervention of TV, radio, online and mobile content and live events. In 2012, UNDP also submitted to the Swedish International Development Co-operation Agency (SIDA) a concept note for the extension of the Multimedia Initiative until the end of 2013. As a result, SIDA have also contributed significantly to further funding for Loy9 in 2013.